Deira City Centre, one of Dubai’s favorite shopping destinations, is proving to be popular not only among shoppers but also international jury members as the mall picks up its fourth International Council of Shopping Centre’s Maxi award in just six years from its first Maxi in 2003.

The mall was announced a silver winner in the Sales, Promotion and Events category last week for its 2008 Dubai Shopping Festival promotion ‘Make a Fashion Pit-Stop’ which also received the DSF 2008 Innovation Award last year.

The mall’s marketing team chose motor-sports as the promotion’s central theme for all its activities including presenting one lucky shopper with the opportunity to win a pair of ‘His & Hers’ Limited-Edition Corvettes.

Fuad Al Najjar, Vice President of Deira City Centre, said:

‘This is Deira City Centre’s fourth Maxi award and we are incredibly proud of it. We are honored to receive this award as we competed with over 200 entries, in various categories, from 32 countries across the world. It is a testament to all hard work being put into our mall promotions by our marketing team.’

The Maxi Awards Program is an international marketing competition that recognizes excellence in shopping center marketing. Maxi Awards have been given every year since 1972 to those shopping centers and companies that have designed and implemented the most successful marketing programs during the previous year.

(Published on http://www.ameinfo.com on April 06 - 2009)