Malls - Freitag, März 6, 2009 18:32 - 0 Comments

E-City, first super-speciality electronics store in Middle East, launched at Wafi

One of the largest private business groups in the UAE, the Al Batha Group of Sharjah, has taken a positive step into retail business.

The Group has launched E-City, dubbed as ‘the first super-speciality electronics store in the Middle East’ at Wafi, the up market mall in Dubai.

So what’s the store all about? ‘E-City is a concept whose time has come,’ according to Mr Mueez Rahman, Chief Operating Officer, E-City. ‘There’s a need to offer the precise brands, products and models the customers need. The E-City concept understands that and offers customers only world class brands across a wide range of products.’

On what makes E-City the ‘first super-speciality electronics store in the Middle East’, Mr Rahman has an elaborate answer: ‘In today’s times, just selling the latest gadgets and appliances is not enough. The customer expects a complete electronics experience, including servicing and maintenance. This is where E-City’s Service Squad comes in.’ Continue…